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The technology infrastructure needed to support communication and data processing is often too complex for multifamily owners to manage on their own. That’s why cloud computing technology is become an ever more relevant part of the conversation in the multifamily industry.
If you thought your work was done once a Millennial hit “Like” on your organization’s Facebook page, you’re dead wrong.
Some of the industry’s top marketing experts revealed what works and what doesn’t in navigating the nuanced world of social media at the recent Apartment Internet Marketing Conference held April 25-27 in Phoenix.
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As apartment owners are increasingly encouraging property staff to use social media, they're also thinking about guidelines to govern those outlets.
For value-add operators with an eye on renovations backed by proof-is-in-the-numbers ROI, revenue management software isn’t just for pricing anymore.
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As far as future social media campaigns, Lincoln Properties is looking toward targeted geographic mobile campaigns and plans to use passive, location-based marketing.
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With the proliferation of ways customers can comment online on your property’s appearance, staff, amenities, appliances—and anything else they can think of—the need to stay on top of these comments is as important as ever. But it seems there’s no one way to do this. Some owners use software to do...
The newest product offering from Chicago-based Yield Technologies gives users the opportunity to get the inside scoop on an apartment community from those who live there.
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Last week’s announcement that PRIMEDIA was buying Rent.com from eBay opened a lot of eyes. Now that the news has settled, here are five ways it could affect the market.
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Rental payment history may be more valuable than credit history in differentiating good renter prospects from bad.
Online renewal technologies can more effectively close the deal on the easiest leasing customer you’ll ever have: your current residents.
Apartment firms looking to nurture top-notch sales and service pros are using powerful new psychological profiling technologies to identify, hire, and train the best brains in the business
Mobile apps, iPads revolutionize apartment marketing and resident communication.
After years of trying, multifamily is only starting to grasp the point and power of social media.
As residents become more cell phone and smart phone dependent, progressive apartment owners and developers are looking for ways to deliver reception-haven properties.
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We test-drive Vaultware’s automated market comp report system and learn why the firm’s executives think the technology will boost leasing office productivity
Broad industry adoption, maturation of systems highlight trends at first annual Apartment Revenue Management Conference.
Executive dashboards leverage near–real-time information to help apartment pros stay nimble.
Once a hallowed metric of Internet marketing success, bounce rates have recently lost some of their luster.